We’re on-site at the 2026 J.D. Power Auto Summit. Joining us today is Anu Roberts, Senior Director of Product Marketing for CDK Global, to explain how dealers can unify customer data, apply AI to generate actionable insights, and enhance sales and service efficiency with CDK’s new CDP offering.
Key Takeaways:
- With access to 257 million customer records, CDK’s platform centralizes and cleans fragmented data, giving dealers a complete 360-degree view of customers. This unification allows for more accurate insights and better decision-making across sales and service.
- Features like My Day and CDP Insights summarize key customer data, predict lifetime value, and deliver targeted recommendations directly within dealer workflows. This reduces complexity, improves speed, and enhances usability without requiring separate systems.
- Having clean, unified data is only valuable if it drives performance. CDK’s CDP enables dealers to deliver timely, personalized engagement, optimize profitability per transaction, and build long-term customer loyalty with minimal friction.
