TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%

Winter is coming: How to prep the dealership for incoming snow

Around 11,500 people are treated in the emergency room every year from shoveling snow.
winter

In most years, the vast majority of US states will get blanketed by white, fluffy snow. While they may not all be the most populous areas of the nation, millions of drivers will set out for work, recreation, errands, or school in wintery conditions for months out of the year. That includes both dealership staff and the customers that visit auto retail locations.

Whether your store gets three-foot-tall drifts in front of the service overhead doors or there’s a higher likelihood of freezing rain that makes walking and driving treacherous, a plan should be in place to address the effects of winter weather on the lot. A lack of preparation can put customers and staff at risk of getting stuck, slips and falls, or dangerous health conditions from trying to clear snow on their own. Around 11,500 people are treated in the emergency room every year from shoveling snow.

Preparing for winter at the dealership isn’t difficult or time-consuming – it just has to be done. Here are some strategies for prepping your dealership for winter.

Assign a point person

There should be one person who is the leader when it comes to assessing winter clean-up, and perhaps a backup if the primary person is unavailable. Their role is to understand the extent of the clean-up needed and to deploy their resources efficiently. This person should be someone who typically is among the first to work, a shop foreman for example, and can be trusted if they don’t have supervision.

This is not the person responsible to clear the lot themselves necessarily. They should be great at delegating and a calm, collected leader.

Have sand and salt on hand

Even for light dustings of snow or just a bit of freezing rain, traction is severely compromised for car and foot traffic. By each entrance, a barrel or pail of traction sand or melting salt should be available to sprinkle around, enhancing traction to walk near the doors. The lot should get a generous amount of salt and sand to prevent accidents between customer cars and pedestrians or between drivers and your coveted vehicle inventory.

Hire a snow-clearing company

snow shovelA contracted snow-clearing company will often be on the lot and clearing snow before the lights come on in the morning. However, they’re in very high demand and may not be available for days or weeks if you haven’t put them on contract. If you don’t have someone contracted for the winter as yet, that should be a high priority.

Provide the tools and equipment to assist

Showroom entrances and man doors all around the building will need a bit of attention. It’s usually someone on staff that will clean up these areas but they should have the equipment they need to do it properly. High-quality shovels, ice chippers, a warm jacket, hat, and gloves would all be good to have on hand.

For clearing snow off of cars, snow pushers and brushes should be in good supply. For areas that get lots of snow, a “rocket pack” or gas-powered leaf-blower is an excellent investment for lot attendants to use.

Equip shuttle vehicles with winter tires

Winter tires are in short supply, but transporting customers safely should never be in question. Every vehicle that is on the road consistently throughout the day should be equipped with a full set of winter tires. In addition to shuttle vehicles, your parts drivers should have winter tires installed.

Related: Four ways to maximize customers’ tire satisfaction

Winter sticks around for months, and much of the nation deals with the effects of winter storms. Protect your staff and your customers by having the preparations laid out well before the weather hits hard.


Did you enjoy this article from Jason Unrau? Read other articles on CBT News here. Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

More from Fixed-Ops
The new formula for fixed ops success | service department i

The new formula for fixed ops success

- October 13, 2026
Your service department is the backbone of your dealership. Through economic ups and downs, changing customer expectations, and new technology, service has stayed a steady source of profit and growth. But...
What AI means for the future of dealership headcount

What AI means for the future of dealership headcount

- October 7, 2026
AI will change where dealership employees spend their time more than it will shrink headcount. On today's edition of CBT Live, Todd Smith, CEO of QoreAI and Author of The Intelligent...
How Tom Wood Auto is fixing the technician shortage by running its own university

How Tom Wood Auto is fixing the technician shortage by running its own university

- October 5, 2026
Finding skilled technicians and service advisors remains a major fixed ops challenge. So, one dealer group is training its own. On today's edition of CBT Live, Bill Demaree, Corporate Director...
M5's Lee Harkins on unlocking hidden fixed ops revenue

M5’s Lee Harkins on unlocking hidden fixed ops revenue

- September 29, 2026
A few overlooked fixed ops numbers show where service revenue is slipping away. On today's edition of CBT Live, Lee Harkins, President and CEO of M5 Management Services, explains why additional...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.