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Volkswagen plans to launch AI lab, enhancing customer experience

The objective is to produce early-stage prototypes in domains such as speech recognition, predictive maintenance services, and AI-optimized charging cycles.

With global technology firms, Volkswagen is discussing collaboration efforts to develop new AI-powered digital prototypes for features and goods.

As per the company’s statement, Volkswagen has established a new ‘artificial intelligence lab’ to produce innovative product concepts, which may involve uniting with technology companies in China, North America, and Europe. The objective is to produce early-stage prototypes in domains such as speech recognition, predictive maintenance services, and AI-optimized charging cycles.

“Exploratory talks are already underway with international tech companies on initial projects,” the business stated. According to a spokesman, the lab will not be located inside Volkswagen’s software division Cariad or a particular brand in an effort to move more quickly than other corporate operations. 

Nonetheless, the lab will pass on promising prototypes to brands for testing and implementation, and officials from Volkswagen, Audi, and Porsche will serve on the lab’s supervisory board.

After years of setbacks and reorganizations, Cariad is currently working on a restructuring plan that, according to sources, may include laying off thousands of employees as the company tries to introduce new software architectures to the market.

Steven Silver, managing director of automotive, transportation, and mobility at Publicis Sapient and Publicis Groupe, believes AI will significantly impact the mobility industry once it is integrated and scaled. However, according to Silver, business executives must be open to experimenting with AI to maximize its potential. He adds, “Waiting for widespread acceptance and perfection is not a good idea; seizing the chance now is critical.”

Silver also suggests two ways AI can improve the consumer experience. The first one involves predictive maintenance and in-vehicle customization. For example, AI technology in a connected car can detect and react to streaming data, helping manufacturers and drivers address issues before they develop. The second way is to make new automobile shopping easier. AI can provide market behavior data based on purchasing patterns to automakers and dealers, creating a two-sided car-buying process.

As evidenced by its AI lab, Volkswagen has already experimented with AI technology. Recently, the company announced that it had integrated ChatGPT from OpenAI into its IDA voice assistant.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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