On the Dash:
- A 17% price swing in 10 days highlights volatility dealers must consider when evaluating EV pricing stability.
- The gap between the 2019 announced pricing and the current MSRPs may influence consumer trust and negotiation dynamics.
- Sales volume of roughly 20,000 units annually, versus projections of 250,000+, signals ongoing demand challenges.
Tesla has raised the price of its newly introduced Cybertruck AWD from $59,990 to $69,990, a 17% increase that took effect just 10 days after the trim debuted.
The all-wheel-drive variant launched Feb. 19 at $59,990, marking the lowest entry price yet for the electric pickup. The configuration included dual motors, an estimated 325-mile range, adaptive damping, a powered tonneau cover, and bed outlets with Powershare V2X functionality.
Within hours of the announcement, CEO Elon Musk posted on X that the pricing would be available “Only for the next 10 days.” When asked what would happen after that window, Musk said the price would depend on “how much demand we see at this price level.”
Tesla added a banner to its configurator stating that the $59,990 price would be available only until Feb. 28. During the 10-day window, delivery estimates moved from June 2026 to September-October 2026, then to 2027. The price officially increased to $69,990, and Tesla also removed the lease option for the trim.
At the new $69,990 price point, the AWD replaces a discontinued rear-wheel-drive model that had remained on the market for five months. That version featured a single motor and removed the adaptive air suspension, the motorized tonneau cover, and the bed power outlets. By comparison, the current AWD includes dual motors, all-wheel drive, 325 miles of range (versus roughly 350 for the RWD), adaptive damping, and expanded utility features.
The increase further widens the gap from Tesla’s original November 2019 unveiling, when the company said the dual-motor AWD would start at $49,900 with 300 miles of range. Adjusted for inflation to roughly $63,000, today’s $69,990 price remains about $7,000 higher. The tri-motor AWD originally announced at $69,900 now compares with the $99,990 Cyberbeast trim.
The Cybertruck is currently selling roughly 20,000 units per year versus original projections of 250,000+.
