Thursday, September 16, 2021
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Gardner

5 ways to deliver at least one vehicle per day, each...

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Just how much are you leaving on the table in terms of vehicle delivery? Joining us today is Sean Gardner, Instructor and Sales Trainer...
Ford

Ford mulls over option to deliver unfinished vehicles to dealers

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Thousands of Super Duty pickups have been sitting at the Kentucky Speedway for months as the carmaker awaits enough microprocessor chips to complete them, then deliver them to waiting dealerships. Customers are ready to take delivery of many as soon as they arrive on the lot. On Thursday, Ford announced they were considering the possibility […]
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overlanding

Going off the beaten path for truck and SUV owners...

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Around 12 million light-duty pickup trucks are purchased every year and even more SUVs. For a majority of those units, they’re owned by private parties and used for non-commercial purposes. That may be used as a family vehicle, a commuter, or as a weekend towing and hauling workhorse. But in recent years, a trending activity […]
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microchip shortage

How the microchip shortage is progressing

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Like most industries, the auto industry has continued to grapple with the effects of the pandemic while trying to find ways to overcome them. Despite revamped planning and operations, many automakers are still being impacted by the detrimental semiconductor microchip shortage that is delaying and canceling the production of thousands of vehicles. Microchips are also […]
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Fisker

Fisker and Magna International finalize manufacturing agreement 

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Fisker Inc. and Magna International Inc. have signed an agreement that has been in the works since last year. The companies plan on starting their collaboration with the production of Fisker’s upcoming electric Ocean SUV, but the contract also leaves room for the production of new models co-created between the two companies throughout the duration […]
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sales funnel

Tips on consumer communications in a sales funnel

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The classic sales funnel’s purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this funnel, invented by E St Elmo Lewis, has been around since 1898, marketers still use it. The theory is that many people will become aware of […]
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ford maverick

Ford demonstrates adaptability with 2022 Ford Maverick

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On June 8, Ford officially debuted the 2022 Maverick compact pickup that’s been a poorly kept secret for months. Bringing a new entry-level truck to their lineup that slots in below the Ranger, appears to be an excellent move, competing for the efficient yet capable segment that has recent entrants like the Hyundai Santa Cruz. […]
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The importance of monitoring your ad spend and finding the right...

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Like every other department in the car dealership, dealers are having to re-tool their marketing practices to compete in a post-COVID market. Today, we...
catalytic converter

How to combat catalytic converter theft

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Car owners and dealership personnel alike are finding out just how popular catalytic thefts are becoming. In recent months, engines are started to discover the surprisingly loud rumble of unfiltered exhaust after thieves have made away with the pollution-mitigating device. Welded into the exhaust, it can take just a few minutes with readily available cordless […]
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Toyota

Toyota unseats VW as world’s best-selling automaker

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Toyota has regained their position as the best-selling automaker in the world for 2020. Despite obviously challenging circumstances over the past year, Toyota managed to sell 9.5 million units worldwide in 2020, surpassing Volkswagen’s 2020 sales of 9.3 million vehicles.  The achievement marks the first time in five years that Toyota has claimed the title of best-selling […]
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