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tires

Why tires are the key to customer retention in the service...

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There has been significant innovation in the EV market throughout the past few years, changing the solutions offered in service lanes. TraXtion, formerly tire...
oil change tires

Goodbye to the oil change

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Tires are one of the major keys to customer retention. It has taken a decade or more, but most dealers now realize this is...

How will EVs affect your service department?

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As dealers grapple with the impact that electric vehicles will have on their business, the one topic that is often glossed over is, what...
electric vehicles

How electric vehicles might affect the fixed-ops department

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Automotive News published an article a while back with the headline “Dealers, get ready for absorption rates that drop to as low as 25%” The...
Bridgestone

Bridgestone reveals new tire model specifically made for electric buses

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On Tuesday, Bridgestone announced it has launched its new R192E tire developed specifically for electric buses. The company says its new tire will assist in...

Tires are the new oil change!

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It was 1990 and the dealership was Marvin Star Cadillac in Toronto, Canada. This was the first dealership I visited when I started my...
tires

Truck sales and tires truly do go hand in hand

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For the 2020 calendar year, pickup trucks swallowed up five of the top ten spots for best-selling models in the US. That’s expected to continue when the numbers are reported for the 2021 sales year, and the Ford F-150 is all but guaranteed to take the top spot. The Chevrolet Silverado and Ram pickups are […]
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tires

Four ways to maximize customers’ tire satisfaction

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Tire replacement is an inevitable part of life for most vehicle owners, and when the time comes, they want to purchase a set of tires that offers the perfect balance of quality, performance, affordability, and reliability. Service departments can help ensure that customers aren’t just buying the right tires – but providing added value that […]
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tire safety

National Tire Safety Week offers service departments the perfect opportunity

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The U.S. Tire Manufacturers Association set this year’s dates for National Tire Safety Week as June 28 through July 4. If you ever wanted to maximize tire sales at your dealership, now is the time. Here are a few steps you can make this week. Display the Tires From the second your customers walk through […]
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tire store

Top of Mind Selling Prevents the Lost Sale

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Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are something they do not think about until they need them and then they seem to think of an independent tire store  as the go-to-place rather than the dealer. The problem is […]
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