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5 simple ways to improve customer retention and satisfaction

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If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are...
hours per RO

4 innovative ways to grow your service department’s hours per RO

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Among the top KPIs your service department should be evaluating, the hours per RO is one of the most important. After all, you don’t...

Can service departments improve fixed ops coverage?

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The average car dealership relies on fixed ops to bring in enough income to cover the operating expenses. With the latest chip shortages and people hanging onto their cars longer, fixed ops have never been so important. According to the NADA, new vehicle sales only make up about 5% of the gross profit for a […]
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gross profit

4 vital ways you can further improve gross profit percentage

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Of the KPIs your dealership must focus on in 2022, gross profit percentage should never be overlooked. To improve the gross profit percentage, your service department must do more than simply add more work to the repair order, although this can be part of the equation. While we will examine this option, we will look […]
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Effective Labor Rate

Why Effective Labor Rate is the KPI car dealers should keep...

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Recently we discussed the top KPIs you should monitor to ensure maximum profit in the New Year. One of the most important to consider is the Effective Labor Rate. Maybe you don’t know what the Effective Labor Rate is or perhaps you are simply perplexed about how to improve it. Either way, we have the […]
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warranty

Best practices when submitting warranty claims

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In 2019, automakers across the world had to spend about 2.5% of the product revenue, totaling more than $49 billion, covering warranty expenses. This cost only shows the warranty that was covered with the understanding that many more were denied. In your dealership, it’s essential that you take proper steps to ensure a good workflow […]
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dealer

Why optimizing Google My Business can lead to high quality traffic

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer’s number one source of high-quality traffic, Google My Business. Google My Business for dealers generates over half of the leads that visit your dealership. No other channel generates more phone calls or leads for the […]
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ICE vehicles

ICE vehicles are most common choice among consumers, they deserve our...

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Headlines on Tuesday, November 16 sought to command attention from consumers in the market for a vehicle but from two very different perspectives. Dodge unveiled Jailbreak Models for the 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody editions that boast a blasphemous 807 horsepower and appeal to traditional gas-powered muscle car lovers. Possessing unique […]
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3 ways to improve your car dealership’s consumer engagement and boost...

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, highlights a few experiences to share ways in which your dealership can improve and discover some things you were probably never aware of. When it comes to potential spam calls, Pasch recommends dealerships check your BDC outbound calls to make sure they […]
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service

Best strategies to develop your car dealership’s service business

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In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side of the dealership, these statistics should encourage you. There’s a vast opportunity available if you are willing to implement the best strategies to develop the service business. If this past year […]
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