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5 simple ways to improve customer retention and satisfaction

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If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are...
warranty

Best practices when submitting warranty claims

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In 2019, automakers across the world had to spend about 2.5% of the product revenue, totaling more than $49 billion, covering warranty expenses. This...
hours per RO

4 innovative ways to grow your service department’s hours per RO

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Among the top KPIs your service department should be evaluating, the hours per RO is one of the most important. After all, you don’t...

Can service departments improve fixed ops coverage?

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The average car dealership relies on fixed ops to bring in enough income to cover the operating expenses. With the latest chip shortages and...
Effective Labor Rate

Why Effective Labor Rate is the KPI car dealers should keep...

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Recently we discussed the top KPIs you should monitor to ensure maximum profit in the New Year. One of the most important to consider...
dealer

Why optimizing Google My Business can lead to high quality traffic

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of...
ICE vehicles

ICE vehicles are most common choice among consumers, they deserve our...

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Headlines on Tuesday, November 16 sought to command attention from consumers in the market for a vehicle but from two very different perspectives. Dodge unveiled...

3 ways to improve your car dealership’s consumer engagement and boost...

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, highlights a few experiences to share ways in which your dealership...
service

Best strategies to develop your car dealership’s service business

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In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side...
airbag

NHTSA probe launched into 30 million more Takata airbags

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On Monday, the National Highway Traffic Safety Administration announced that yet another potential airbag inflator recall could be on the way. Takata airbag inflators...