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sales funnel

Tips on consumer communications in a sales funnel

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The classic sales funnel’s purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this funnel, invented by E St Elmo Lewis, has been around since 1898, marketers still use it. The theory is that many people will become aware of […]
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Taking Customers from the First Contact to Final Purchase: Six...

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While social media and digital channels have become a popular method for potential car buyers to find their ideal vehicle, the data still revealed that walk-ins were still the most popular way to make the first contact with dealerships. Unfortunately, the current impact of COVID-19 has likely changed the way consumers are conducting research, as […]
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Four Ways Your Dealership Can Use a Sales Funnel

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The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical, but it is simply the path that businesses guide customers through to get to a sale. Each part of the funnel is filled with touchpoints […]
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