TSLA378.7455.025%
GM77.740-0.78%
F12.440-0.04%
RIVN16.750-0.2%
CYD41.230-0.64%
HMC24.280-0.2%
TM192.940-3.14%
CVNA399.830-3.19%
PAG159.080-0.92%
LAD274.640-1.75%
AN202.700-0.27%
GPI337.830-1.9499%
ABG201.325-0.745%
SAH70.600-0.62%
TSLA378.7455.025%
GM77.740-0.78%
F12.440-0.04%
RIVN16.750-0.2%
CYD41.230-0.64%
HMC24.280-0.2%
TM192.940-3.14%
CVNA399.830-3.19%
PAG159.080-0.92%
LAD274.640-1.75%
AN202.700-0.27%
GPI337.830-1.9499%
ABG201.325-0.745%
SAH70.600-0.62%
TSLA378.7455.025%
GM77.740-0.78%
F12.440-0.04%
RIVN16.750-0.2%
CYD41.230-0.64%
HMC24.280-0.2%
TM192.940-3.14%
CVNA399.830-3.19%
PAG159.080-0.92%
LAD274.640-1.75%
AN202.700-0.27%
GPI337.830-1.9499%
ABG201.325-0.745%
SAH70.600-0.62%


sales funnel

sales funnel industry, customers

Tips on consumer communications in a sales funnel

- June 10, 2021
The classic sales funnel's purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this...
Sales & Marketing Articles
customers

Taking Customers from the First Contact to Final Purchase: Six Ways to Make Up For Showroom Walk-Ins

- April 23, 2020
While social media and digital channels have become a popular method for potential car buyers to find their ideal vehicle, the data still revealed that walk-ins were still the most...
Sales & Marketing Auto News
newscast

Four Ways Your Dealership Can Use a Sales Funnel

- November 11, 2019
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical,...
Sales & Marketing Articles

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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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