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Automotive Industry

Auto Dealer Live – Marketing and Used Vehicles

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Linking the automotive industry together allows the community to better share news, practices and everything in-between. Helping to take that connectivity and knowledge to...
newscast

How much communication should managers have with employees? – Bill Wittenmyer,...

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On today's CBT Newscast for Tuesday, August 29th, 2017: How much communication should managers have with employees? When we’re talking about communication in the dealership, some...
newscast

GM’s Head of Open Innovation Discusses How Dealers Can Innovate |...

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On today's CBT Newscast for Friday, August 25th, 2017: GM’s Head of Open Innovation Discusses How Dealers Can Innovate Internally and The Future of Ride...

The Power of Goals And Managed Measurement

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Want to Get Something Done? Measure It! By: Michael Roppo When goals are measured and managed, performance and profitability improve intentionally. Goal Setting, measuring and...

CBT News September 15, 2016

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CBT News September 15, 2016 5 Tips for improving communication How to measure your digital outreach Increase ROI with VDP views Improve your leadership...
fixed-ops roi

Does Your Fixed-Ops Give a ROI?

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Comfort Zones versus Accountability BY DON REED As a dealer, did last year bring you the return on investment that you expected? As a general manager...
PPC vendor

Your PPC Vendor Can’t Answer The Big Question

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Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the...

CBT News – August 7, 2015

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On today's show: - Scott Pechstein, VP of Sales at Autobytel, explains why you should consider gross when it comes to ROI - Alex Miller, Manager...

CBT News – August 5, 2015

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On today's show: - Scott Pechstein, VP of Sales for Autobytel, explains why it's important to consider gross when it comes to ROI - Sales Tip...