Building Loyalty Among Customers
Most Porsche owners baby their cars. Dealer Ray Ciccolo decided to appeal to that protective instinct.
Service customers at Ciccolo’s Porsche Norwell in suburban Boston stay with the...
Changing Consumer Perceptions
We sat down with Max Zanan who is the Founder and CEO of Total Dealer Compliance. Max told us that Dealers should do 3 things to help change...
Tips on how to build a Strong Dealership Relationship
Perfect start to a happy dealership relationship
By Rian Locadia
That new car smell, the new features, showing off to your friends and coworkers. These...
Karl Brauer from KBB reviews July's numbers
Karl Brauer of Kelly Blue Book talks to CNBC about July's Numbers and how he anticipates the rest of the year to look.
Watch the...
Editor's Note
By Mary Welch
Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer...
Steps to Delivery on Your Marketing
By Glenn Pasch
Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...
A Service-First Philosophy Keeps Honda Dealership Growing
By Mary Welch
Vic Scholfield was a visionary when it came to customer service. Scholfield, and his brother Dick, opened up a used car lot in...
How to get more positive customer reviews
Watch our interview with Peter Martin, The President and Founder of Testimonial Builder, to see how he handles both happy and unhappy customers.
Expert Gina Reuscher on making impactful dealer videos
Are you evoking emotion when your dealership makes a video? Before you press the record button again, check out what Gina Reuscher says...