Women made up more than 65% of customers coming into our service departments in 2016 and they are more likely to be loyal to the dealership where they purchased their...
If you need help managing your sales staff better, here are three strategies I've used that never fail to boost results.
Strategy #1: Proper Investment.
In most businesses, the investment in salespeople...
This year could see U.S. auto sales decline for the first time since the industry emerged from the 2009 recession, meaning automotive lenders and dealers no longer can rely solely...
Do you make it easy for your customers to transact with you? Do you have a special brand of coffee in your waiting room or give customers the WiFi password in...
On today's CBT Newscast for Friday, May 12, 2017:
Millennials’ Impact on Retail and Onboarding Strategies
Millennials are one of the most unique groups of people we've seen in a long time....
Many industry professionals still believe that the best way to sell a car is by concealing information. Hear why Becky believes that complete transparency with your customers is the best...
On today's CBT Newscast for Thursday, May 11, 2017:
Transparency: The secret to Dan Cummings Chevrolet's success
When it comes to leads, a potential car buyer's first impression often comes form your...