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digital advertising

Reaching millennials who will never visit your website

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Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve...
newscast

Simplifying the Car Buying Process | 3 Ways to Keep Millennials...

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On today's CBT Newscast for Thursday, August 17th, 2017: Simplifying the Car Buying Process Some dealerships still practice certain processes that aren't needed anymore in the...
millennials

Tired of Millennials? Here are three ways to make sure they...

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Let’s be frank: All of this talk about Millennials is getting old, isn’t it? Yes, Millennials are the largest generation (92 million) in American history. Yes,...
newscast

Millennials, Mobile, and Marketing | Fixing Fixed Operations | Secrets you...

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On today's CBT Newscast for Monday, August 7th, 2017: Millennials, Mobile, and Marketing When it comes to the "Three M's," the auto retail future certainly looks...
marketing

Millennials, Mobile, and Marketing

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When it comes to the "Three M's," the auto retail future certainly looks bright for dealerships that utilize and take advantage of: millennials, mobile,...
newscast

Are trucks and SUVs still popular? | Productivity Lessons From the...

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On today's CBT Newscast for Wednesday, June 7th, 2017: Are trucks and SUVs still as popular as they once were? According to a U.S. news and...
future

WardsAuto: Steve Finlay on the Future of Dealerships

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The advancements in technology, changing trends, and a new workforce, the future of dealerships could be very different from what they are now. Joe...
newscast

How texting impacts your dealership | What Every Team Wants From...

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On today's CBT Newscast for Wednesday, May 24, 2017: How texting impacts your dealership Teenagers do it,  college kids do it, maybe even your parents and...
newscast

DealerRater: 3 Best Practices for Reviews | 5 Ways to Attract...

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  On today's CBT Newscast for Thursday, May 18, 2017: 3 Best Practices for Online Reviews - Jamie Oldershaw, GM DealerRater In this interview, Jamie Oldershaw, GM...
millennials

5 Ways to Nail Corporate Culture to Attract and Retain Millennials

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You're only as strong as the team that supports you. And many of today's corporate teams are made up of Millennials. When it comes to...