Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve as both customer behavior and the...
On today's CBT Newscast for Thursday, August 17th, 2017:
Simplifying the Car Buying Process
Some dealerships still practice certain processes that aren't needed anymore in the car-buying experience due to the fact...
Let’s be frank: All of this talk about Millennials is getting old, isn’t it?
Yes, Millennials are the largest generation (92 million) in American history.
Yes, it’s a fact that Millennials make...
On today's CBT Newscast for Monday, August 7th, 2017:
Millennials, Mobile, and Marketing
When it comes to the "Three M's," the auto retail future certainly looks bright for dealerships that utilize and...
When it comes to the "Three M's," the auto retail future certainly looks bright for dealerships that utilize and take advantage of: millennials, mobile, and marketing.
Zach Klempf, a millennial himself...
On today's CBT Newscast for Wednesday, June 7th, 2017:
Are trucks and SUVs still as popular as they once were?
According to a U.S. news and world report, May is the second...
The advancements in technology, changing trends, and a new workforce, the future of dealerships could be very different from what they are now. Joe sat down with Steve Finlay, Senior...
On today's CBT Newscast for Wednesday, May 24, 2017:
How texting impacts your dealership
Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a...
On today's CBT Newscast for Thursday, May 18, 2017:
3 Best Practices for Online Reviews - Jamie Oldershaw, GM DealerRater
In this interview, Jamie Oldershaw, GM for DealerRater discusses the importance of reviews...
You're only as strong as the team that supports you. And many of today's corporate teams are made up of Millennials.
When it comes to recruiting and retaining Millennials, there are...