In Today’s Tip of the Day, Brian takes advice from his son on communicating with millennials and how the younger generation prefers to interact. Use this advice in your BDC...
What does it take to work at a dealership where two types of managing styles are being implemented? That might be difficult to answer, but according to Dr. Nicole Lipkin,...
John Garff, president of a 52-store Salt Lake City-based dealership chain that took in $4.3 billion last year, lists what Millennial car buyers want from a dealer: Convenience, transparency, technology,...
Why will this group be the auto industry's growth engine for 30 years?
Auto group President says Millennials want five things from your dealership
How come 8-10-year-old cars are in demand?
The fate of the auto industry depends on the millennial generation. Or so it seems. The largest demographic since the baby boomers has alternatively been cited as bringing about the...
On Today’s Show, is the fate of the auto industry dependent on millennials, how one dealer gives back while driving more traffic, and solutions to improve your dealership culture
With 80% of car buyers using some form of digital technology to research their options before entering a car dealership, auto dealers face an extremely competitive market.
To top it off,...
Video Marketing is Key.
News flash: Millennials are finally buying cars! The generation that was once written off as disinterested in driving is now responsible for a whopping four million cars...