Tag: Mary Barra
Bill Wittenmyer: What works best: Human connection or technology? | 3...
On today's CBT Newscast for Thursday, November 30th, 2017:
Bill Wittenmyer: What works best: Human connection or technology?
There has always been a battle between what...
How to digitally market to the right people | Mary Barra...
On today's CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today,...
Mary Barra: Traditional Owner/Driver Model will Be Around for a Long...
At a recent symposium, GM CEO and Chairman Mary Barra addressed several topics, including the future of the auto industry and how your part...
Are you ready for digital changes? | 5 Ways to Connect...
On today's CBT Newscast for Wednesday, June 28th, 2017:
Are you ready for digital changes in auto? Consumers Are.
Joe Gumm sits down with Sharon Kitzman,...
Why Facebook Live should be used by your dealership
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live...
How to Get Organized with Social Engagement | Improve Your Company’s...
On today's CBT Newscast for Tuesday, June 20th, 2017:
How to Get Organized with Social Engagement
Joe Gumm sat down with Force Marketing's Steve Hardy to...
What Dealers Can Do to Stay Up to Date | Turn...
On Today's CBT Newscast for Thursday, June 1st, 2017:
MIT Study: Dealers aren’t keeping up with technological advances
In a study performed earlier this year, M.I.T.'s...
Mary Barra: Research helps GM to figure out what consumers want
During a recent Q&A at Stanford's Graduate School of Business, GM Chairman and CEO Mary Barra was asked about the car buying habits of...
Daily Newscast: Steve Finlay: Will the SUV trend last? | Revealing...
On today's CBT Newscast for Thursday April 20, 2017:
How long will the SUV trend last?
In this interview with Steve Finlay, Sr. Editor with Ward’s...
Is constructive conflict good for your team?
In this interview from the Duke University Youtube Channel, Mary Barra, Chairman and CEO of General Motors speaks to Dean Bill Boulding about leadership,...