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newscast

Bill Wittenmyer: What works best: Human connection or technology? | 3...

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On today's CBT Newscast for Thursday, November 30th, 2017: Bill Wittenmyer: What works best: Human connection or technology? There has always been a battle between what...

How to digitally market to the right people | Mary Barra...

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On today's CBT Newscast for Tuesday, October 24th, 2017: How to digitally market to the right people For years, traditional marketing focused on reaching everybody. Today,...

Mary Barra: Traditional Owner/Driver Model will Be Around for a Long...

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At a recent symposium, GM CEO and Chairman Mary Barra addressed several topics, including the future of the auto industry and how your part...
newscast

Are you ready for digital changes? | 5 Ways to Connect...

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On today's CBT Newscast for Wednesday, June 28th, 2017: Are you ready for digital changes in auto? Consumers Are. Joe Gumm sits down with Sharon Kitzman,...
Mary Barra

Why Facebook Live should be used by your dealership

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Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live...
newscast

How to Get Organized with Social Engagement | Improve Your Company’s...

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On today's CBT Newscast for Tuesday, June 20th, 2017: How to Get Organized with Social Engagement Joe Gumm sat down with Force Marketing's Steve Hardy to...
newscast

What Dealers Can Do to Stay Up to Date | Turn...

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On Today's CBT Newscast for Thursday, June 1st, 2017: MIT Study: Dealers aren’t keeping up with technological advances In a study performed earlier this year, M.I.T.'s...
Mary Barra

Mary Barra: Research helps GM to figure out what consumers want

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During a recent Q&A at Stanford's Graduate School of Business, GM Chairman and CEO Mary Barra was asked about the car buying habits of...
suv trend

Daily Newscast: Steve Finlay: Will the SUV trend last? | Revealing...

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On today's CBT Newscast for Thursday April 20, 2017: How long will the SUV trend last? In this interview with Steve Finlay, Sr. Editor with Ward’s...
conflict

Is constructive conflict good for your team?

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In this interview from the Duke University Youtube Channel, Mary Barra, Chairman and CEO of General Motors speaks to Dean Bill Boulding about leadership,...