Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
On today's CBT Newscast for Tuesday, June 20th, 2017:
How to Get Organized with Social Engagement
Joe Gumm sat down with Force Marketing's Steve Hardy to discuss how you can improve your...
On Today's CBT Newscast for Thursday, June 1st, 2017:
MIT Study: Dealers aren’t keeping up with technological advances
In a study performed earlier this year, M.I.T.'s Age Lab revealed that the dealership...
During a recent Q&A at Stanford's Graduate School of Business, GM Chairman and CEO Mary Barra was asked about the car buying habits of the American consumer and how GM...
In this interview from the Duke University Youtube Channel, Mary Barra, Chairman and CEO of General Motors speaks to Dean Bill Boulding about leadership, what makes her successful and following...
On today's CBT Newscast for Thursday April 20, 2017:
How long will the SUV trend last?
In this interview with Steve Finlay, Sr. Editor with Ward’s Auto, Joe discusses a recent article...
Economic Club president, David Rubinstein, recently sat down with Mary Barra, CEO of General Motors. Watch the interview from the Economic Club of Washington, D.C.
In today's CBT Newscast for Monday April 3rd, 2017:
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According...
In today’s CBT Newscast for Thursday March 23, 2017:
Has Mary Barra changed the way GM does business under new administration?
Mary Barra, the first female CEO in the auto industry chats...
She’s the most powerful female in the auto industry, with 37 years at GM. Mary Barra, the first female CEO in the auto industry sat down recently with NBC’s The...