TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


magazine

Vendor Presentations

Don’t Hear Vendor Presentations On Short Notice; Restrict Them To Specific Days

- November 9, 2015
Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS Anyone who operates a business understands the concept of time...
Articles
Outbound Phone Sales

Outbound Phone Sales Efforts Must Be Judged By Live Conversations

- November 4, 2015
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
Sales & Marketing Auto News
Automotive Change

Innovative Automotive: New Companies Could Vie With Dealerships’ Used Sales Departments

- November 3, 2015
Are dealers ready to adapt to these businesses’ flexibility with test drives and trade-ins? BY ZACH KLEMPF The automotive landscape is being disrupted faster than ever before. If you thought the...
Sales & Marketing Auto News

Miami Dealership Group Keeps Expanding Its Reach

- November 2, 2015
Brickell group could open another store in its hometown soon but has designs on more Florida markets. BY JON MCKENNA Miami-based Brickell Motors is continuing its recent aggressive growth trend, having...
Articles
Owner Of A Recalled Vehicle

Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service Or Sales Customer

- October 30, 2015
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...
Sales & Marketing Fixed-Ops
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools

- October 28, 2015
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying process, women buyers tend to identify...
Sales & Marketing Auto News
Customer-Identity Thieves

Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves

- October 27, 2015
Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR Auto dealerships are inviting to data thieves, given the consumer...
Sales & Marketing Management & Leadership
Auto salespeople

Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation

- October 27, 2015
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Sales & Marketing Auto News
Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

- October 23, 2015
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar...
Articles
TV Ad Time Competition

Dealers May Never Have Seen TV Ad Time Competition Like Next Year’s Elections

- October 21, 2015
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997 book “The Perfect Storm” describes a confluence of meteorological factors producing...
Daily Automotive News Sales & Marketing


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