TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


magazine

The New Generation Of Kiosks Emphasizes Time Savings And Transparency For Customers

- December 3, 2015
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
Daily Automotive News Sales & Marketing
Corporate Culture

Corporate Culture: Making It More Than A Cliché At Your Dealership

- December 2, 2015
Identify the kind of customer experience you want, and let procedures, hiring and training drive it. BY GLENN PASCH The word “culture” gets thrown around routinely in corporate meetings and events,...
Articles

Training Helps Sustain Michigan Dealership Group’s Evolution Into A Substantial Corporate Player

- December 1, 2015
Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA Back in 2004, Zeigler Auto Group ran four stores, covered staff training with an occasional...
Articles
women shoppers

Convert More Women Shoppers To Trucks From Cars

- November 30, 2015
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Sales & Marketing Auto News
Competition Between Departments

Competition Between Departments is Great but Don’t Let it Become a War

- November 25, 2015
Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...
Sales & Marketing Management & Leadership
RISC

Properly Disclosing An Auto Sales Contract Isn’t Difficult

- November 24, 2015
Remember that the RISC is active as soon as the customer signs it, so be deliberate. BY TONY DUPAQUIER As business managers, it is our responsibility to protect the dealership’s interests...
Articles
Used Car Sales Velocity

4 Ways To Ramp Up Your Dealership’s Used Car Sales Velocity – And Profits

- November 23, 2015
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK I would encourage franchised dealers that also sell used...
Daily Automotive News Sales & Marketing
website traffic

Take Advantages Of Marketing Tools Available In Google Analytics

- November 19, 2015
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing for car dealers isn’t just about...
Sales & Marketing Auto News
New Vehicle Technology

Take Steps To De-Mystify New Vehicle Technology For Your Customers

- November 17, 2015
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone in that attitude. Recent research found...
Sales & Marketing Daily Automotive News
Dealership Reimaging

What To Expect In A Dealership Reimaging Project

- November 11, 2015
Be prepared for extremely detailed project plans and numerous meetings with reviewers, architects and contractors. BY CHIP WALKER Congratulations! You have made the decision (maybe with help) to upgrade your dealership...
Articles


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