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CEO of CMA Automotive Liza Borches Discusses the Positive Changes That Have Come From COVID-19

Today on CBTNews.com for Tuesday, June 9th, 2020:

CEO of CMA Automotive Liza Borches Discusses the Positive Changes That Have Come From COVID-19
On today’s show, we welcome back Liza Borches, President and CEO at Carter Myers Automotive in Staunton, Virginia. Liza and Jim talk about why Liza is remaining “cautiously optmistic” about the industry moving forward, recent changes in digital marketing, the future of the industry, and more.

Liza BorchesWhat New Zealand’s Reopening Means for the United States’ Auto Recovery
When the pandemic response was initially implemented, New Zealand’s auto industry ground to a halt. Franchised dealerships were permitted only to sell parts, or to provide parts and repairs for vehicles in use for essential services. No retail car sales were allowed, and in April, New Zealand’s car sales were down by 90 percent compared to the year before. Those numbers are small compared to other nations, though, as a normal April is around 11,000 cars sold. Read More

Liza BorchesFive Ways to Optimize Dealership Expenses On a Tight Budget
Decreasing revenues are something that all companies, regardless of sector, will have to face this quarter—and possibly for the rest of the year. Nevertheless, the automotive industry has been uniquely hit a bit harder than most as car sales have dipped. This event can bring about some stress regarding what you can do to fulfill those line items in the budget. Read More


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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