Thursday, December 9, 2021
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loyalty marketing program

Key components your dealership needs for a robust digital marketing...

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you head into a new quarter and the new year. 2020 and 2021 have presented many challenges for everyone to have to work through. Kain says to look at the fundamentals and […]
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email

How to improve email marketing effectiveness in 3 simple tips

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When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications. Done right, […]
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marketing used cars

Are certain metrics throwing off your used car and lead...

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, discusses used car management, lead management, and the metrics that are throwing […]
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performance

This is a MUST DO list for maximum fixed ops...

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Everyone needs a job description of their job that outlines what is expected and the actions you will need to execute to succeed in that job. That said, what are the MUST DOs for maximum performance? Along with the list below, as a consultant, trainer, and coach, I also have detailed daily, weekly, and monthly […]
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analysis paralysis

Service Department Analysis Paralysis: How to Make a Decision and...

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Service operations generate mountains of data associated with the performance of the department. Leaders can and do devote a lengthy amount of time and energy simply compiling accurate and relative data, never mind analyzing what it means. Once the data is gathered, Management must then compare their findings to established goals, benchmarks and historical performance. […]
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marketing

The 5 Best KPI’s to Boost Marketing ROI

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One of the questions auto retail marketers often ask is, “How do I know if my marketing campaigns are delivering ROI?” Unfortunately, the question doesn’t have a simple answer. Certainly you can track metrics to see if individual campaigns meet certain benchmarks or generate dollars. But how do you know if your overall strategy is […]
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Five tips that will keep your dealership evolving into the...

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So, with the evolving tech world all around the auto industry, some people believe dealers will need to evolve as well to keep up. In a recent article by Forbes, it cites a Frost and Sullivan research report on the future of automotive retail. The report suggest the five functions dealers need to address in […]
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