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vendor perks

Guess Who Foots the Bill for Those Vendor Perks?

The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat....
digital marketing

Does a lack of digital knowledge equal lost profits?

Digital marketing has a huge impact on your dealership but according to John Fitzpatrick, CEO of Force Marketing the word “digital” means way more...

What It Takes to Get Your mails opened?

  On this week's Kain & Company, David talks about strategies for your internet and BDC operations, specifically email follow-up. David has found that dealerships...