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online marketplace

5 tips to outperform your competitors in the online marketplace

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When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly...
customer engagement

Four ways to improve customer engagement at your car dealership

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If there’s one thing that dealers have learned in the past 17 months, it’s how to be adaptable. Aside from a select few instances,...
sales

Best practices for engaging today’s car shopper: In-person sales (Part 4)

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When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions...