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online marketplace

5 tips to outperform your competitors in the online marketplace

When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly...
customer engagement

Four ways to improve customer engagement at your car dealership

If there’s one thing that dealers have learned in the past 17 months, it’s how to be adaptable. Aside from a select few instances,...

Best practices for engaging today’s car shopper: In-person sales (Part 4)

When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions...