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direct mail

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
business

What Not to Say in Sales or Business

You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
culture

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
randy kobatvideo

Move Inventory Faster and Add Selling Time by Changing this Process at Your Dealership

To capitalize on a strong used vehicle market, dealers need to explore every avenue they can to increase efficiency and implement a better reconditioning...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...

Pinpointing Why the Customer Is Saying No

On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...