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breathing leader

How to become a better business leader in less than two...

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Well that’s a statement, isn’t it? Is this really possible? Let’s find out. Learning how to control our breath is one of the most powerful...
lead

Self-regulate your way to better leadership

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Think back to a situation where you acted in haste, based a decision you wanted to take back on emotion, had a bad start...
Mark O'Neil

Mark O’Neil’s In-Store “Emotional Roller Coaster”

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The car buying process can be pretty fun. It's like going to an amusement park and riding a roller coaster with all the ups...
emotion

Think-Feel Connections

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  Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer...
dealer videos

Are you using emotion in your dealership videos?

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Expert Gina Reuscher on making impactful dealer videos Are you evoking emotion when your dealership makes a video? Before you press the record  button again,...
test drive

Turn a Test Drive Into A Sale

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Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the...