Monday, December 6, 2021
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breathing

How to become a better business leader in less than...

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Well that’s a statement, isn’t it? Is this really possible? Let’s find out. Learning how to control our breath is one of the most powerful and quickest strategies to reduce our stress levels, improve our state of mind, and increase our energy levels. Below are four strategies that I use to improve decision-making, increase productivity, […]
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lead

Self-regulate your way to better leadership

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Think back to a situation where you acted in haste, based a decision you wanted to take back on emotion, had a bad start to the morning negatively affect the rest of your day, or lost your cool due to irritability. How effective were you as a leader in these situations? How effective can you […]
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Mark O'Neil

Mark O’Neil’s In-Store “Emotional Roller Coaster”

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The car buying process can be pretty fun. It’s like going to an amusement park and riding a roller coaster with all the ups and downs. At the 2017 NADA/J.D. Power Automotive Forum, Mark O’Neil, COO at Cox Automotive, equated that roller coaster experience with the way customers view the car-buying process now. Watch Mark […]
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emotion

Think-Feel Connections

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  Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer experience process. Also on today’s show: – Coach’s corner: Know your playbook – Stop It!: Stop limiting yourself
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dealer videos

Are you using emotion in your dealership videos?

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Expert Gina Reuscher on making impactful dealer videos Are you evoking emotion when your dealership makes a video? Before you press the record  button again, check out what Gina Reuscher says about making videos for your customers. Have you seen that commercial? It’s a Subaru commercial, of course and it’s a tearjerker. We have talked […]
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test drive

Turn a Test Drive Into A Sale

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Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the likelihood of there being a nexus between emotion and logic. When emotion and logic are combined it provides the intensity to the buying momentum that moves the customer from […]
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