The Value of Creating Websites For Dealerships
Third Party Shortcuts May Not Be the Answer To Creating a Website
BY Russ Chandler
Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites....
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Digital Retailing
New study reveals the importance of online reviews and who engages in them.
The focus remains the same for your dealership...making the car buying process better for customers. And evidently, some dealerships are doing a better job (as far as their reputation...
What do you do when you have to change your TV and radio advertising because of the political ad frenzy?
Unless you have lived on another planet the last year or have been buried under a rock, you might have noticed all of political ads that are currently running on...
Too Much Ad Clutter Hurts Online Searches
Is a Website Personalization Strategy for You?
By Russ Chandler
In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
How does your dealership respond to online queries by car shoppers?
If you work at a Porsche dealership, give yourself a pat on the back. According to Edmunds.com, Porsche grabbed the top spot in a new study that measured how...
Dale Pollak gives simple ways to drive a retail-first strategy in every used vehicle.
Before you attack any ambitious goals for your used vehicles this year, ask yourself this question. Am I wholesaling too many cars, and how can I retail more of these...
Are potential customers able to navigate around your website?
Recent studies and surveys tell us shopping online has become very popular, so, would potential customers be able to navigate around yours without issues?
According to J.D. Power’s 2016 Manufacturer Website...
Consumers prefer having access to an online shopping process.
Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle payment terms online vs. starting the...
Kirk Manzo discusses the possibility of an entirely online car-buying process
Reaching car shoppers with digital ads is one thing you can do to reach shoppers, but could there be a day where purchasing a car is all done online -...
Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE
Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
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