On this week's episode of Auto Marketing Now, Brian interviews Jeff Sterns, VP of Sales with CarChat24, to learn about new ways to engage consumers online to sell more cars...
With 80% of car buyers using some form of digital technology to research their options before entering a car dealership, auto dealers face an extremely competitive market.
To top it off,...
How to grow today's digital age
U.S. auto sales are on a tear. Earning reports out of Detroit have been a stunning counterpoint to the recent gloomy economic news. For one...
Helping the Undecided Become Decided
By: Russ Chandler
If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the bottom of the purchasing funnel —...
Online car shoppers used to click a lot, visiting various websites to find the vehicle they wanted.
But that’s changed. Car consumers today go to fewer websites, and instead rely more...
With car shoppers more savvy then ever, the dealer model is being turned on its head.
The traditional car-buying experience of going to three or four dealerships, kicking tires and getting...
A new car service closing the loop to buying
TrueCar, Inc. (NASDAQ: TRUE), America’s fastest growing third-party automotive site, has partnered with Hearst Autos and its leading automotive website, CarandDriver.com, to...