Auto Marketing Now with Brian Pasch
On this week's episode of Auto Marketing Now, Brian Pasch speaks with Dave Page, Author at Dealer E Process, on the importance of having a good flow...
Change Is Good If You Embrace It
By Michia Rorsheen
Judging by the growing trend towards online car buying, it may appear dealerships face a shrinking role in the self-directed economy. Not so,...
Expert Gina Reuscher on making impactful dealer videos
Are you evoking emotion when your dealership makes a video? Before you press the record button again, check out what Gina Reuscher says...
Founder & CEO of Roadster - Andy Moss
Could car buying really be this easy? We speak to Andy Moss, Roadster CEO, about listening to what consumers want and need while actually...
It’s All About Emotion
By Gina Reuscher
In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically...
Survey shows trends in financing, experience, technology and demographics
By: Byan Ignozzi
PricewaterhouseCoopers (PwC) recently conducted its 2016 International Automotive Lending & Leasing Survey. This survey brought together and explained retail automotive...