Marketing to women in the post-COVID world
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work,...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Digital Retailing
A conversation with Hyundai’s Jared Dowdy: The goals and future of digital retailing
A buzzword in the automotive industry that seems to be losing its impact is digital retailing. Meaning different things to different people and with engagement at varying levels between OEMs...
The importance of growing your dealership’s competitive advantage in the digital retailing marketplace – Hugh & Gage Hathcock, ReconVelocity
Today on CBT News, we’re pleased to welcome back Hugh Hathcock, Owner of ReconVelocity, and Gage Hathcock, Partner at ReconVelocity. The last time we spoke, ReconVelocity revealed that a brand...
Kelley Blue Book beefs up digital solution tools to help dealers reach consumers
The need for enhanced digital tools has become even more essential since the COVID-19 pandemic drove many dealers to increase their reliance on digital apps and processes. Today, more consumers...
Best practices for engaging today’s car shopper: Automation
McKinsey Global Institute has conducted a broad-based research initiative on automation across sectors. The good news is that this research has shown that about half of retail activities can be automated...
NCADA President Robert Glaser on digital transactions, industry consolidation, and EVs
Major auto retailers like Lithia Motors and Sonic Automotive have continued to grow at a rapid pace, acquiring both large and small dealerships across the country. We recently spoke with...
Has Vroom taken its Super Bowl commercial too far this year? – Joe Chura, Andy Guelcher, & Doug Miller
Super Bowl commercials are known for being highly entertaining, and effective at grabbing viewers' attention. Every year, millions of consumers sit down to enjoy captivating, heartwarming, and sometimes downright wacky...
The importance of integrating new retail methods into future dealership strategies – Doug Stephens
Today on CBT News, anchor Jim Fitzpatrick is joined by Doug Stephens, founder and CEO of The Retail Prophet. His company is one of the most well-known consultancies in the...
How car dealers can serve customers in a modern retailing environment – Ron Frey
With the acceleration of digital retailing, car shoppers have drastically changed how they interact with the dealership. Industry expert Ron Frey, principal of RL Frey calls this transformation, the “modern...
WANADA Pres. John O’Donnell weighs in on recent political turmoil and how. D.C. dealers are being affected
After the recent violent attack on the U.S. Capitol building, all eyes have been on Washington D.C. as the new Biden Administration takes office. Today on CBT News, John O’Donnell,...
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