The 10% Solution
Steps to Delivery on Your Marketing
By Glenn Pasch
Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
digital marketing
Psychology Behind Video Marketing, Emotions and Sales
It’s All About Emotion
By Gina Reuscher
In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically...
Annual Partnerships for Dealerships
Relationships Bring Value Added Benefits
By Russ Chandler
Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There are tons of useful providers out...
The Value of Creating Websites For Dealerships
Third Party Shortcuts May Not Be the Answer To Creating a Website
BY Russ Chandler
Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites....
Dealers & Co-Op: Usage, Attitudes, Obstacles
There’s a Place for Digital Marketing in Co-op Advertising
By Gary Galloway
In last month’s article, I discussed the dealership surveys, interviews with brand managers and analysis of trends in automotive advertising...
Facebook Ads Target Service Customers
Unlocking Digital Gold Mine in the Service Department
By Glenn Pasch
Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
CBT News – November 20, 2015
On today's show:
Steve Cannon, Mercedes-Benz CEO, on what it takes to change company culture with 26,000 employees
Dan Mondello, Co-founder of DealerTeamwork on why some dealerships continue to ignore...
CBT News – November 17, 2015
On today's show:
Dan Mondello, Co-founder of DealerTeamwork, on why some dealerships continue to ignore digital marketing
Are you still using hard-scripted word tracks to handle the F&I process?
Latest...
CBT News – November 13, 2015
On today's show:
Jeremy Alicandri, VP of Habberstad Auto Group, on whether third-party vendors continue to be useful
April Rain, digital marketing expert and founder of Digital Rain, Inc., discusses...
CBT News – November 11, 2015
On today's show:
April Rain, Founder of Digital Rain, Inc., discusses digital marketing strategies for dealerships
How four-channel radios helped one dealership improve customer service
A look at this week's top...
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