Your #1 source for auto industry news and content


The entrepreneurs behind discuss their latest startup venture

Welcome to another episode of Founder Focus with Steve Greenfield, founder of Automotive Ventures. This CBT original series dives into the inside stories behind some of the most impressive entrepreneurial journeys. In this segment, Greenfield sits down with Mike Lane and Eric Mayhew Co-founders of Fluency, Inc., a digital advertising automation platform for automotive professionals.

Automation in advertising is not a new concept, however, Lane says Fluency focuses on the enterprise space of helping large businesses with large portfolios manage their digital advertising. He adds that everyone wants to advertise for cheaper, but advertising is only getting more complex.

“We focus on simplifying the things that can be simplified, says Lane. “Automating the things that can be automated and streamlining the process so that people can actually focus on what they should be doing, which is the strategy work, not the task work.”

In the early days of, Lane says there wasn’t a lot of business mentorship available in the tech space. The Co-founders took the advice of a fellow entrepreneur to set near impossible standards for growth on an annual basis. Lane says pushing hard to meet those standards gave the company the drive to work tenaciously.

Mayhew adds the important lesson he took away from his time at was that value delivery can happen in a much shorter timetable. That kind of perspective on minutes, hours, days, and weeks is crucial for entrepreneurs.

He explains, “You can’t lose sight of the big picture, but you need to be able to measure in those shorter units and deliver value in those shorter units.”

To learn more about Fluency, be sure to watch the complete episode above and visit

Did you enjoy this episode of Founder Focus with Mike Lane and Eric Mayhew? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.


Steve Greenfield
Steve Greenfield
Steve is the Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. They also assist PE firms to conduct due diligence on automotive technology acquisitions, advise technology CEOs on strategy, and help represent sellers at the time of sale.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners