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manage stress

How to Manage Stress in Your Career as a Car Salesperson

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On this week’s episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in the dealership. The number one health issue in today’s fast-paced world is stress, and it can negatively affect you and your dealership staff. However, having a structured sales process and good […]
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David Lewis

David Lewis on How to Bring In More Business Through Your...

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Today on CBTNews.com – Wednesday, June 17th, 2020: David Lewis on How to Bring In More Business Through Your Fixed-Ops Department During COVID-19 On today’s show, we welcome back sales trainer and President of David Lewis and Associates, David Lewis. In this segment, David speaks to CBT’s Jim Fitzpatrick about bringing in customer through fixed-ops, […]
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David Lewis

Sales Trainer David Lewis Talks About the Current State of the...

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Today on CBTNews.com for Thursday, May 28th, 2020: Sales Trainer David Lewis Talks About the Current State of the Car Business and How Things Will Change On today’s show, we welcome back sales trainer and President of David Lewis and Associates, David Lewis. David and Jim discuss used-car inventory, reopening the country, and more. Tips […]
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salesperson

Dealing with Competition as a Car Salesperson

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As a car salesperson, you face a lot of competition. On this week’s episode of Straight Talk, David Lewis talks about dealing with that competition and making sure that you’re the person the customer wants to do business with.
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Customers

Putting Yourself in the Customer’s Shoes

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Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today’s Tip of the Day on CBT News. VIDEO TRANSCRIPT: All right. It’s time for our tip of the day, and it comes today from David Lewis of David Lewis and Associates. Take a […]
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objections

Responding to Out of Line Objections

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 On this week’s episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer if you can make a sarcastic remark in order to clear the air. If you would like a free copy of any of David’s books, feel free to email him […]
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demo drive

Don’t Be Like Everyone Else On The Demo Drive

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The demo drive is where the customer falls in love with the vehicle. Don’t be like everyone else. Let the customer decide where they want to drive. Hear what David Lewis has to say on today’s Saturday Morning Sales Meeting.
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trial closes

What Do Trial Closes Really Accomplish?

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Anyone who is familiar with what I teach, or has been exposed to my training for any length of time, knows how I feel about trial closes. Having been associated with the car business for going on 35 years, I can truly say that I see no value in them unless you are trying to […]
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rapport

What’s Better Than Building Rapport?

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 Rapport is important with customers, but according to David Lewis, it’s difficult to get.  Find out what David believes is more important than rapport. You could find all of our tips from our trainers like David Lewis on demand, right here 24/7, on CBT news. VIDEO TRANSCRIPT: Today, I want to share with you […]
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demo route

Pros and Cons of the Planned Demo Route

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  On today’s episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970’s that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello everyone and welcome to this week’s episode of […]
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