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Does your dealership know the difference between pre-screen and pre-qualify?

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Since filling out lead forms is becoming a thing of the past, there’s a lot of buzz out there about soft credit pull, pre-screen...

Learn the best communication habits that every leader needs.

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At the core of successful leadership and business, is great communication. How often do we say communication is key? A lot. Because it is....
Brad Kruse

Brad Kruse weighs in on the two things you can’t separate...

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While shopping for a vehicle...most car buyers will tell you they’re looking for: A.) Value (which could mean add-ons, packages, extras) B.) Price (which means...
deliver the experience

Deliver The Experience That Every Customer Expects.

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Deliver the experience Can you deliver the experience that every customer expects? With today’s rapidly evolving car buying process, it can be challenging to keep up....
talking the talk

Joe Verde on talking the talk

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Talking the talk or are you actually walking the walk? Joe Verde tells you how to make customers for life. The average dealership has less...
video content

CBT News – December 15, 2015

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On today's show: Tej Soni, President of IZMOcars.com, on using video content to engage with customers What a rate hike could do for the automotive industry ...

CBT News – November 25, 2015

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On today's show: One expert discusses why positive reviews are so vital How is your dealership connecting with customers? A look at the week's...

CBT News – November 19, 2015

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On today's show: Mike Anderson, CEO of the Rikess Group, discusses the benefits of less negotiating, more explaining Are your customers aware of features...

Are your customers aware of features on their new vehicles?

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The tech world is evolving and that means more tech bells and whistles inside new vehicles. It also means that some of that tech...

CBT News – September 9, 2015

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On today's show: Mike Esposito, President and CEO of Auto/Mate, reveals what really motivates employees Ryan Dooley, product genius at BMW Gallery Norwell, explains how...