TSLA362.439-4.72119%
GM83.8910.841%
F12.3050.255%
RIVN13.1350.185%
CYD26.9900.42%
HMC34.0450.595%
TM192.3603.76%
CVNA60.4452.485%
PAG211.85017.06%
LAD295.51814.0275%
AN159.2606.07%
GPI238.76010.39%
ABG169.2307.26%
SAH63.4203.37%
TSLA362.439-4.72119%
GM83.8910.841%
F12.3050.255%
RIVN13.1350.185%
CYD26.9900.42%
HMC34.0450.595%
TM192.3603.76%
CVNA60.4452.485%
PAG211.85017.06%
LAD295.51814.0275%
AN159.2606.07%
GPI238.76010.39%
ABG169.2307.26%
SAH63.4203.37%
TSLA362.439-4.72119%
GM83.8910.841%
F12.3050.255%
RIVN13.1350.185%
CYD26.9900.42%
HMC34.0450.595%
TM192.3603.76%
CVNA60.4452.485%
PAG211.85017.06%
LAD295.51814.0275%
AN159.2606.07%
GPI238.76010.39%
ABG169.2307.26%
SAH63.4203.37%


Customer Experience

AutoHook Urban Science

How Urban Science boosts EV sales through targeted test-drive incentives

- November 15, 2024
Today, we welcome back Urban Science. In previous discussions, they highlighted the importance of defection data through their solutions, TrafficView and SalesAlert. However, today, we will shift our focus to...
Ken Hughes breaks down the idea of the "Blue Dot Consumer" and discusses how dealerships can foster genuine loyalty from them.

How your dealership can win loyalty with blue dot consumers – Ken Hughes | CX Strategist

- November 8, 2024
Today's consumers are not just looking for a product; they want an experience. In an era dominated by personalization and convenience, businesses must reassess their strategies to meet these evolving...
AutoNation has extended its commitment to cancer awareness and support by surprising a two-time breast cancer survivor with a donation

AutoNation surprises Onco-Ballet Foundation with $25,000 donation to support cancer survivors

- November 6, 2024
AutoNation, the leading automotive retailer in the U.S. known as "America’s Most Admired Retailer," has extended its commitment to cancer awareness and support by surprising a two-time breast cancer survivor...

Adapting auto marketing for the long funnel – April Simmons | Horne Auto Group

- October 28, 2024
In a market where consumers stay longer in the sales funnel, April Simmons, Corporate Internet and Marketing Director at Horne Auto Group is reshaping how dealerships approach advertising. On today's...
In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market.

Adam Marburger discusses why consumers ‘want’ to buy F&I products in today’s market

- October 15, 2024
Welcome to Training Camp with F&I expert Adam Marburger, exclusively on CBT News! In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market....
In today's episode of CBT Now, Katie Mares discusses how businesses can attract and retain female consumers and employees.

Why attracting female consumers/employees is key to your business success – Katie Mares

- October 11, 2024
The influence of female consumers in the marketplace is undeniable, and understanding how to tap into this demographic can be a game-changer for your business. In today's episode of CBT...
Understanding today’s shopper experience has never been more important, Kevin Frye shares insights from his group’s user experience study

Kevin Frye highlights findings from the Jeff Wyler Automotive User Experience Study

- September 26, 2024
Understanding today’s shopper experience has never been more important. Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, leads the way with insights from his group’s annual user experience study....
In today's episode of CBT Now, we're exploring the workplace based on Simon T. Bailey State of Working America Report and 11th book.

5 proven strategies to drive more traffic and close more deals – Simon T. Bailey

- September 23, 2024
In recent years, resilience has become essential for thriving in both personal and professional realms. In today's episode of CBT Now, we're diving deeper into its role in the workplace...

John Connelly of Acura Columbus reshapes the car-buying experience

- September 11, 2024
In today’s competitive automotive landscape, dealerships must adapt to evolving consumer preferences. Acura Columbus, under the leadership of John Connelly, has embraced digital solutions, including a virtual sales manager that...
The EV industry has become a beacon of innovation in the automotive world, but fluctuations have sparked debates about its future

Electric vehicle industry: are we seeing a temporary setback or a lasting downturn?

- September 5, 2024
The electric vehicle (EV) industry has become a beacon of innovation and sustainability in the automotive world, but recent market fluctuations have sparked debates about its future. As major players...


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