TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%


Customer Experience

In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market.

Adam Marburger discusses why consumers ‘want’ to buy F&I products in today’s market

- October 15, 2024
Welcome to Training Camp with F&I expert Adam Marburger, exclusively on CBT News! In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market....
Training Camp Sales & Marketing
In today's episode of CBT Now, Katie Mares discusses how businesses can attract and retain female consumers and employees.

Why attracting female consumers/employees is key to your business success – Katie Mares

- October 11, 2024
The influence of female consumers in the marketplace is undeniable, and understanding how to tap into this demographic can be a game-changer for your business. In today's episode of CBT...
CBT Now Featured
Understanding today’s shopper experience has never been more important, Kevin Frye shares insights from his group’s user experience study

Kevin Frye highlights findings from the Jeff Wyler Automotive User Experience Study

- September 26, 2024
Understanding today’s shopper experience has never been more important. Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, leads the way with insights from his group’s annual user experience study....
Inside Automotive Sales & Marketing
In today's episode of CBT Now, we're exploring the workplace based on Simon T. Bailey State of Working America Report and 11th book.

5 proven strategies to drive more traffic and close more deals – Simon T. Bailey

- September 23, 2024
In recent years, resilience has become essential for thriving in both personal and professional realms. In today's episode of CBT Now, we're diving deeper into its role in the workplace...
CBT Now Sales & Marketing

John Connelly of Acura Columbus reshapes the car-buying experience

- September 11, 2024
In today’s competitive automotive landscape, dealerships must adapt to evolving consumer preferences. Acura Columbus, under the leadership of John Connelly, has embraced digital solutions, including a virtual sales manager that...
Inside Automotive Sales & Marketing
The EV industry has become a beacon of innovation in the automotive world, but fluctuations have sparked debates about its future

Electric vehicle industry: are we seeing a temporary setback or a lasting downturn?

- September 5, 2024
The electric vehicle (EV) industry has become a beacon of innovation and sustainability in the automotive world, but recent market fluctuations have sparked debates about its future. As major players...
Sales & Marketing Articles
The automotive industry has not been immune to the surge in data breaches, as evidenced by the recent cyberattack on CDK Global.

Protecting consumer data in light of recent breaches

- September 2, 2024
The more tech security advances and the more data is collected, the more bad actors work at infiltrating and stealing corporate data. And if recent reports are any indication, it’s getting worse. And...
Event Coverage Sales & Marketing

Marcus Sheridan on why answering buyers’ questions is key to automotive sales success

- August 30, 2024
Success in today's market demands a new approach. In the second edition of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Author...
Inside Automotive Sales & Marketing
In today's episode of CBT Now, Matt Easton explains a better way to sell by slowing down the process and discovering the value you bring.

Why traditional pitching methods are failing and how a new approach can transform results – Matt Easton

- August 28, 2024
Matt Easton, Sales Coach and Founder of Easton University, says, "DITCH THE PITCH! The TYPICAL sales process is BROKEN." In today's episode of CBT Now, Matt will show you a...
CBT Now Sales & Marketing
In today's episode of Driving Solutions, we’re exploring the important mix of in-person training and technology. Kurt Larson joins us.

How AI and curated approaches are shaping the future – Kurt Larson | CallRevu

- August 28, 2024
Effective training is crucial for building a high-performing team. In today's episode of Driving Solutions, we’re exploring the important mix of in-person training and technology. Kurt Larson, Sales Enablement Mgr...
Driving Solutions Sales & Marketing


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