TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Customer Experience

As the automotive industry grapples with shifting customer expectations, Hyken delves into the nuances of customer satisfaction.

Shep Hyken reveals how ‘dangerous customers’ and employee experience impact customer retention

- August 14, 2024
In a captivating discussion on customer service, Shep Hyken, renowned customer experience expert and bestselling author, joins us on the latest episode of CBT Now. As the automotive industry grapples...
CBT Now Sales & Marketing
Sean Gardner joins CBT Now to share the key tactics successful salespeople use to navigate the trade-in process and close more deals.

Transforming ‘out-the-door’ price objections – Sean Gardner

- August 6, 2024
On the latest episode of CBT Now, we feature Sean Gardner, an esteemed instructor and sales trainer from the Joe Verde Group. Today, Gardner shares his expert insights on handling...
CBT Now Sales & Marketing
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. Aaron Bickert joins us to elaborate.

Navigating incentives and consumer spending – Aaron Bickart | OfferLogix

- July 24, 2024
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. But what does this mean for consumer spending and dealership strategies? On today's episode of...
Driving Solutions Sales & Marketing
Suzuki explains the importance of value-based selling, offering actionable insights to help dealerships build long-term customer loyalty

Value centric selling for service and sales teams: Communicating client benefits for lasting impact

- July 23, 2024
Join us on the latest edition of Loyalty-Based Sales Strategies, as Jen Suzuki shares game-changing sales strategies designed to empower both sales and service teams. In this exclusive CBT News...
Loyalty-Based Sales Strategies Sales & Marketing
Sean Gardner unpacks strategies for effectively bridging the gap and empowering customers to maximize their car-buying budgets.

Sean Gardner shares secrets to helping customers stretch their budgets

- July 9, 2024
Welcome to another insightful edition of CBT Now. Today, we're diving into a critical topic with Sean Gardner, a seasoned sales trainer at the Joe Verde Group. Sean's here to...
CBT Now Sales & Marketing
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look at some strategies that support buyers in making informed decisions, as well as how dealers can implement seamless processes to enhance the shopping experience. 

Smart shopping: A guide for buyers and dealers alike

- July 2, 2024
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look...
Sales & Marketing Articles
In automotive retail, every missed call can mean a lost sale, so mastering call management isn't just necessary—it's a competitive advantage

Ben Chodor explores revolutionary strategies for dealership excellence via advanced call management

- June 27, 2024
In the fast-paced world of automotive retail, where every missed call can mean a lost sale, mastering call management isn't just a necessity—it's a competitive advantage. On today's episode of...
Featured Driving Solutions
Baer notes that personal connections are vital in persuasion because they directly link the message and the recipient's interests.

The secret to persuasion: making it personal – Jay Baer

- June 21, 2024
Personal connections are incredibly powerful, whether you're making a sales pitch or engaging in casual conversation. In the latest episode of CBT Now, we're excited to explore this topic with...
CBT Now Sales & Marketing
Today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on how incorporating video can change dealers' sales

Visual video impact is poppin’ – Harness the power of video in follow-up strategies that engage your clients

- June 20, 2024
In today's fast-paced automotive market, dealerships constantly seek innovative ways to engage customers and streamline their operations. On today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on...
Loyalty-Based Sales Strategies Sales & Marketing
Matt Easton joins us on today to remind us that sometimes getting the sale can be as simple as raising your hand.

Raise your hand for sales success: Matt Easton shares key tips for standing out in a competitive market

- June 13, 2024
In today's ultra-competitive business environment, where we fight to have the best marketing, the coolest social media, and the lowest prices, it's easy to feel overwhelmed by your competition. Coach...
Inside Automotive Sales & Marketing


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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White House revises metals tariffs, shifts calculation method
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Stellantis explores EV production in Canada with China’s Leapmotor
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NHTSA weighs U.S. ban on defective Chinese airbag components
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NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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