TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Customer Experience

J.D. Power

Despite the internet’s impact, dealers are still crucial part of vehicle purchase

- January 18, 2018
  In a recent article regarding the J.D. Power U.S. Satisfaction Index Study, it was shown that when it comes to the car buying experience, the personal touches still matter. In...
Sales & Marketing Auto News
newscast

Why this is the year of one particular vehicle | Find out how he sold 1,582 vehicles in one year | Dealers are still crucial part of vehicle purchase

- January 18, 2018
  On today's CBT Newscast for Thursday, January 18th, 2018: Why this is the year of one particular vehicle "Help me, help you." A phrase someone uses when asking for someone's help in...
Daily Newscast
customer experience

Four Ways Dealers Can Give Consumers a VIP Experience

- January 18, 2018
Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver a VIP experience. However, customers are...
Sales & Marketing Auto News
Steve Stauning

Steve Stauning: How to avoid the steps to the sale that customers dislike

- January 17, 2018
  As a dealership, you have salespeople who know a lot about the customer's buying process and how to initiate it. Steve Stauning, author, contributor to CBT Magazine, and founder of...
Sales & Marketing Auto News
online reviews

Your 2018 Plan to Conquer Online Reviews

- January 9, 2018
Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are the place to go for consumers...
Sales & Marketing Auto News
newscast

The Personalized Customer Buying Experience in 2018 | 8 Steps to a More Profitable Service Department in 2018 | The Importance of Customer Recognition in Making the Sale

- December 26, 2017
On today's CBT Newscast for Tuesday, December 26th, 2017: The Personalized Customer Buying Experience in 2018 Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer...
Daily Newscast
auto retail

The Personalized Customer Buying Experience in 2018

- December 26, 2017
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in one-to-one customer engagement in the auto...
Sales & Marketing Auto News
brand values

Benefits of a Customer’s Seal of Approval

- December 12, 2017
Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are intangible promises made tangible through recognizable...
Sales & Marketing Auto News
expectations

Bob George, Dealer.com: How to Use Your Data to Convert In-Market Shoppers and Sell Cars

- December 7, 2017
Joe Gumm of CBT News speaks with Bob George, Senior Director-Products, Websites and discusses how the platform at Dealer.com is meeting the expectations of online auto shoppers by offering personalized...
Sales & Marketing Auto News
customers

Bill Wittenmyer: What works best: Human connection or technology?

- November 30, 2017
There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet customers makes a huge difference, as...
Sales & Marketing Auto News

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CBT News
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