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dealer

Marketing in uncertainty: Best practices for car dealerships

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Since 2020, uncertainty has become a running theme for the automotive industry. From material shortages to factory shutdowns, the pandemic became a significant disruption.    While...
inventory

The importance of utilizing marketing as a communication tool during inventory...

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Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
dress code

Dress Code – Can Your Employees’ Appearance Give off the Wrong...

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Is the dress code for auto salespeople becoming too relaxed? 30 years ago, it seemed that everybody wore a suit and tie to work....
stair-step incentives

Stair Step Incentive Programs Aren’t All Bad

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Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers. Programs that reward dealer volume sales, known as...