TSLA373.380-0.34%
GM77.830-0.69%
F12.345-0.135%
RIVN16.424-0.5265%
CYD41.080-0.79%
HMC24.305-0.175%
TM192.770-3.31%
CVNA405.1202.1%
PAG160.7000.7%
LAD274.910-1.48%
AN203.2700.3%
GPI341.0581.2775%
ABG201.380-0.63%
SAH71.5700.35%
TSLA373.380-0.34%
GM77.830-0.69%
F12.345-0.135%
RIVN16.424-0.5265%
CYD41.080-0.79%
HMC24.305-0.175%
TM192.770-3.31%
CVNA405.1202.1%
PAG160.7000.7%
LAD274.910-1.48%
AN203.2700.3%
GPI341.0581.2775%
ABG201.380-0.63%
SAH71.5700.35%
TSLA373.380-0.34%
GM77.830-0.69%
F12.345-0.135%
RIVN16.424-0.5265%
CYD41.080-0.79%
HMC24.305-0.175%
TM192.770-3.31%
CVNA405.1202.1%
PAG160.7000.7%
LAD274.910-1.48%
AN203.2700.3%
GPI341.0581.2775%
ABG201.380-0.63%
SAH71.5700.35%


customer base

dealer

Marketing in uncertainty: Best practices for car dealerships

- February 8, 2023
Since 2020, uncertainty has become a running theme for the automotive industry. From material shortages to factory shutdowns, the pandemic became a significant disruption.    While some issues have begun to stabilize,...
Sales & Marketing Articles
inventory

The importance of utilizing marketing as a communication tool during inventory crunches

- October 14, 2021
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you...
Sales & Marketing Featured
dress code

Dress Code – Can Your Employees’ Appearance Give off the Wrong Vibe?

- June 27, 2018
Is the dress code for auto salespeople becoming too relaxed? 30 years ago, it seemed that everybody wore a suit and tie to work. This was true across many industries....
Management & Leadership Auto News
stair-step incentives

Stair Step Incentive Programs Aren’t All Bad

- February 23, 2018
Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers. Programs that reward dealer volume sales, known as stair-step programs, are derided by a...
Daily Automotive News Auto News

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Sale of stakes in Bugatti Rimac and Rimac Group marks latest move in Porsche CEO Michael Leiters' sweeping turnaround effort.
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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis to prioritize four core brands in turnaround strategy, sources say

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