TSLA399.810-3.49%
GM87.4001.68%
F12.225-0.135%
RIVN12.1600.71%
CYD22.450-0.81%
HMC33.9600.07%
TM195.710-0.92%
CVNA68.290-0.02%
PAG212.120-0.22%
LAD299.7202.66%
AN179.64010.3%
GPI260.8000.83%
ABG198.030-1.24%
SAH63.230-0.38%
TSLA399.810-3.49%
GM87.4001.68%
F12.225-0.135%
RIVN12.1600.71%
CYD22.450-0.81%
HMC33.9600.07%
TM195.710-0.92%
CVNA68.290-0.02%
PAG212.120-0.22%
LAD299.7202.66%
AN179.64010.3%
GPI260.8000.83%
ABG198.030-1.24%
SAH63.230-0.38%
TSLA399.810-3.49%
GM87.4001.68%
F12.225-0.135%
RIVN12.1600.71%
CYD22.450-0.81%
HMC33.9600.07%
TM195.710-0.92%
CVNA68.290-0.02%
PAG212.120-0.22%
LAD299.7202.66%
AN179.64010.3%
GPI260.8000.83%
ABG198.030-1.24%
SAH63.230-0.38%


Cherokee Mitsubishi

Closed on weekends: Dealership puts the 'people first' model to the test

Closed on weekends: Dealership puts the ‘people first’ model to the test

- October 21, 2026
Weekends are typically days most dealers depend on, according to dealer principal and consultant Jonathan Dawson. But right now his dealership, Cherokee Mitsubishi, is closed on Saturdays and Sundays for...
Dealer Interviews Mind Your Own Business
Jonathan Dawson reveals how he grew dealership volume 450% in one year

Jonathan Dawson reveals how he grew dealership volume 450% in one year

- October 6, 2026
  When sales trainer Jonathan Dawson purchased a struggling Mitsubishi dealership, many industry insiders wondered if his high-level strategies would translate into everyday retail operations. One year later, Dawson returns to...
Training Camp Dealer Interviews
How to incentivize integrity in your dealership

How to incentivize integrity in your dealership

- September 23, 2026
When consultant Jonathan Dawson bought Cherokee Mitsubishi, he took on all the classic headaches of dealership ownership, along with a brand that, while growing, requires a sharp operational strategy to...
Dealer Interviews Mind Your Own Business
Jonathan Dawson tests a people-first dealership model at Cherokee Mitsubishi

Jonathan Dawson tests a people-first dealership model at Cherokee Mitsubishi

- September 10, 2026
At Cherokee Mitsubishi, Dealer Principal Jonathan Dawson is testing how far a dealership can go by putting people before convention. From a lean sales floor and community-driven marketing to weekend...
Dealer Interviews CBT Live
Cherokee Mitsubishi pays salespeople to flag suspected fraud

Cherokee Mitsubishi pays salespeople to flag suspected fraud

- September 1, 2026
On the Dash: Paying base commissions can encourage salespeople to report suspicious customers instead of pushing questionable deals through. Auto finance faced an estimated $10.4 billion in fraud risk in...
Dealer Interviews Articles
Dawson

Jonathan Dawson on breaking industry norms to drive loyalty and sales

- March 23, 2026
Six months after acquiring Cherokee Mitsubishi, dealer principal Jonathan Dawson is candid about both progress and missteps as he transitions from industry consultant to retail operator. During the latest Mind...
Dealer Interviews Mind Your Own Business
Cherokee Mitsubishi

Jonathan Dawson and David Booth rethink the dealership experience at Cherokee Mitsubishi

- March 10, 2026
Jonathan Dawson and David Booth are taking an unconventional approach to dealership operations as the new owners of Cherokee Mitsubishi in Georgia, focusing on customer experience, advocacy, and community engagement...
Training Camp Dealer Interviews


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