ATLANTA, Georgia (July 25, 2023) — CBT News, the dealer community’s No. 1 resource for in-depth interviews and news coverage, announces that Force Marketing, one of the nation’s leading providers...
The automotive retail industry is a dynamic and ever-evolving sector that poses unique challenges for its professionals. From continuous customer interactions to meeting sales goals and juggling time pressures, the...
In the WHIRLWIND environment of an automotive dealership service center, service advisors play a pivotal role in fostering positive relationships with customers. OR DO THEY? Serving as the bridge between...
As a testament to embracing opportunities, Tegan Trejo Martinez, General Manager for the Chicago Northside Toyota in Chicago, Illinois, joins us in an exclusive interview highlighting her automotive journey. With...
We are two years removed from the height of the pandemic and the automotive market has never been more volatile than it is now. Certainly, there are dealers still making...
In the dynamic world of automotive dealership fixed operations, the pursuit of excellence is paramount. Dealerships rely on a dedicated team of technicians, service advisors, and parts personnel to deliver...
In a gesture of transparency, I confess that I own one of Audi's quickest sedans. The truth is that I'm biased toward sedans, sportbacks, and wagons. And, like other Audi...
In an industry as challenging and complex as fixed operations, attracting and retaining top-tier talent is not just a goal—it's a necessity. The landscape of finding and recruiting in fixed...
In 2024, the world of dealership marketing is witnessing a significant shift. Traditional methods like email marketing are becoming less effective, paving the way for more direct and engaging strategies....
Ryan Cole is an accomplished professional currently serving as Executive Manager at Cole Chevrolet in his hometown of Pocatello, Idaho. With a decade of experience in the industry, Cole has...