AI is always depicted as kind of scary in movies.
It learns too much and becomes self-aware. It hates being handled by humans. It rebels. It kills or enslaves us all....
In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking and targeting consumers will become increasingly...
It’s a new year, but dealerships are faced with ongoing challenges that have spilled over from 2022. With limited inventory and few OEM incentives, dealers need to rethink how they...
If you’re a Dealer, whether you’re headed to NADA or not, you’re being bombarded with emails from vendors about improving the Customer Experience (CX); from Customer Data Platforms to chat...
It’s the year 2023, and while the holiday shopping season has now come to an end, its memory is surely fresh in the minds (and bank accounts) of most people...
The Kerrigan Advisors Blue Sky Third Quarter 2022 report shows a mix of optimism and caution for the automotive market. A new normal is emerging in the post-pandemic market. One...
What will my monthly payment be?
It’s the question on nearly every car shopper’s mind and a critical one to answer accurately if you’re going to make the sale.
To an industry...
As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms to new strategies, here are four...
Here at Ask Patty, we talk about being female friendly a lot, and for good reason. We made our reputation on helping car dealers, service centers, tire dealers, collision centers,...
Every boss knows that running a car business takes great leadership, excellent customer service and skilled staff. But what do you do when every auto retailer on the block has...