On this episode of Kain & Co., the second part of David Kain’s interview with co-founders Bruce Polkes and Jim Hughes of Intellacar on how consumer demands have changed and...
Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer experience process.
Also on today’s show:
- Coach’s...
Are Service Advisors as important as top salespeople?
Survey: Before purchase, shoppers are looking at 3 things
Can a license plate impact your bottom line?
Customer-survey feedback can tell dealers what they are doing right and wrong and even whether a salesperson during a demo drive took a woman car shopper to an empty parking...