Car shoppers do much of their browsing long after most showrooms are closed. Most dealer websites let them view inventory and estimate a payment, but then ask them to wait...
Every showroom has slow stretches. The board sits empty, the lot stays quiet, and salespeople start waiting on evening and weekend traffic to save the month. Those hours are also...
While social media may no longer be just another marketing channel for dealerships, Adrian Gonzalez, General Manager of Payne Edinburg CDJR in South Texas, says it's become a direct connection...
For years, automotive retailers have debated the threat posed by digital disruptors. But according to David Spisak, CEO and President of Disruptive Growth Solutions, the bigger risk for dealers may...