TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


car dealership

In this article, we offer insights into how the role of the car salesperson is being reimagined in the context of today’s market realities.

How to be a better car salesperson in the new year

- December 18, 2023
Gone are the days when aggressive selling methods were the norm; today, the retail automotive industry is transitioning towards a more consultative, client-centric approach. This change is fueled by innovative...
While managers set broad goals for their department, mentors takes a personalized approach by tailoring opportunities to each employee.

The mentorship mindset: how effective leaders nurture the growth of their teams

- December 18, 2023
For dealership managers and executives, getting top talent in place is only half the battle for driving sales and boosting profits. Sharp leaders realize that success comes from developing people...

Should you trust AI with your digital ad dollars?

- December 15, 2023
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...
From airfields to auto shops and beyond: discovering alternative pathways for finding service technicians in the retail automotive industry.

Hiring auto technicians: exploring alternative industries to recruit from

- December 14, 2023
Finding the right automotive technicians for your dealership can be challenging, especially when the pool of traditional candidates seems to have dried up. Yet, there's a wealth of untapped potential...
Cross training can provide benefits for both departments, including empathy, better deals and stronger hiring.

3 reasons why it’s important to cross train sales & F&I

- December 13, 2023
Cross training in any business setting is always looked at as an important part of helping the entire team not only understand more about what one person or team must...
ambassadors

5 ways to turn customers into ambassadors for your dealership

- December 13, 2023
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to find that it has nothing to...
E­mployee motivation is crucial when steering your team toward the­ir goals in the bustling e­nvironment of a car dealership.

Ignite and sustain employee motivation to gain a competitive edge

- December 12, 2023
In the dynamic and compe­titive world of car dealerships, e­mployee motivation serve­s as the driving force behind achie­ving success. For managers, your pivotal role lie­s in steering your team toward...
Establishing or refreshing your dealership's unique selling proposition isn’t rocket science. Consider a three-step approach.

What’s your dealership’s unique selling proposition?

- December 12, 2023
Can you rattle off two or three reasons why customers should choose your store over the competition? If not, it’s time to roll up your sleeves and identify your dealership’s...
communication

Is there a growing customer communication problem?

- December 11, 2023
What happens when someone calls your dealership for a service appointment, a new car question, or a general dealership question? Do they have to leave a message? If they do,...
In this article, we debunk some AI myths, explore its role in the dealership, and discover why striking the right balance is essential.

The truth about Goldilocks, AI and your dealership

- December 11, 2023
Let’s face it: technology is no longer a luxury for most of the world; it’s a necessity. Every industry has experienced drastic changes due to rapidly evolving technology in the...


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