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Why consistency is key to creating the best online car-buying experience...

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Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from...

OfferLogix’s Aaron Bickart on the vital importance of providing a seamless...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at...

CarNow partners with F&I leader J.D. Power to further improve digital...

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At the start of the week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in...
Ziegler

Auto retail veteran Jim Ziegler discusses where the industry is headed...

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Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s...
dealers

How car dealers can focus on customer retention amid inventory challenges

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Earlier this month, the National Automotive Dealers Association (NADA) released its analysis of two studies recently conducted, including one that involved interviews with consumers...
car buyers

More car buyers are purchasing vehicles out of state – how...

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Reduced inventories are now the norm for dealerships, both for new and used vehicles. A recent study by Cars.com identified that almost 10% of...
car buying

The importance of having an in-person experience in a digitized car...

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With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...
APEAL study

J.D. Power APEAL Study Reveals What Drives Customer Satisfaction

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Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets...
customer engagement

6 Creative Solutions to Drive Customer Engagement in the Auto Industry

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The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth...
car buying

Selling the Car Buying Experience: Five Ways to Better Engage Customers

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Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the...