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The pros and cons of an external BDC for car dealerships

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Inbound phone calls are still your best low-funnel leads, so they must be handled properly. Many dealers believe their sales team should be able...
marketing

Improve the ROI of Remarketing Campaigns

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It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...
emails

Should Customer Email’s Be More Than A Service Reminders?

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Many businesses continue to shy away from email marketing because they believe that it’s an outdated approach. But, in actuality, 59% of B2B marketers...
customers

A Multi-Channel Approach to Target Customers

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Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds...
email marketing

8 Tips to Drive a Successful Email Marketing Campaign

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As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that...