How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at...
Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief Operating Officer of the Del Grande...
Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public face of your dealership today. Websites...
Whether you are categorized as a large or small dealership, a price of free always sounds good. It looks even better when you can take that price and apply it...
Jim Fitzpatrick sits down with Chris Snellgrove with Digital Media Nation to talk about reputation management, the customer experience, and marketing on CBT News.
Chris discusses the importance of monetizing your...
Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy,...
There is no slowing down for Facebook and Instagram.
By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S....
Attention Dealers, Leaders, Managers and Business owners: Wouldn’t it be absolutely fantastic if you had easy access to experts from different areas of the automotive retail industry to ask questions...
Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and...
Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the rise of the Internet and social...