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Valerie Vallancourt

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Valerie is the Vice President of Marketing for Outsell, the first AI-driven marketing automation platform that empowers automotive dealerships and OEMs to create lasting customer relationships driving incremental sales and profits.
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Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs

Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way...
Jonathan Thompsonvideo

The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing

Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it...
Pivetvideo

How Pivet Continues to Build Lucrative Partnerships between Dealers and Fleet Managers – Alex...

Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Alex Fraser, AVP of...
EBlockvideo

How EBlock is Bringing Auctions into the Future by Combining Traditional and Digital Experiences...

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Jason McClenahan, President and...
TrueCarvideo

How TrueCar Continues to Bring Balance and Value to their Dealer Partners – Mike...

TrueCar CEO, Mike Darrow joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss their recent rebrand, product changes,...
MAX Digitalvideo

How MAX BDC Creates Better Harmony Between the BDC and Sales Departments – Mike...

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Mike Cavanuagh, Executive Vice...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...