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Valerie Vallancourt

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Valerie is the Vice President of Marketing for Outsell, the first AI-driven marketing automation platform that empowers automotive dealerships and OEMs to create lasting customer relationships driving incremental sales and profits.
social media

Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs

Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way...
Ira Wolfevideo

Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...
digital business

How the Digital Business Transformation Could Affect Dealers

Digital selling has become a strategy that virtually every dealership has had to quickly implement since March this year. Cox Automotive rolled out Dealer...
John Lucianovideo

Texas VW Dealer John Luciano on the Importance of a Strong CPO Program

With all of the challenges presented to dealers by the Coronavirus, Street Volkswagen in Amarillo, TX decided to face them head-on and re-invest in...
Cody Luskvideo

AIADA President Cody Lusk on Tariffs, COVID-19, Inventory Levels, and Diversity

The first half of 2020 has been filled with challenges for business owners all across the country. However, dealers have been adapting to the...
new car tech

Use New Car Tech to Sell Vehicles and Sell the Savings

A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is...

The Characteristics that Define Truly Successful F&I Managers

Is there a reason why some F&I managers outperform by earning nearly double per car than what others do? Is it just the luck...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....