Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re...
By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason for this large number is that...
If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind. It not only adds depth to your marketing, it’s preferred over other types of...
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make...
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should...
Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new...
Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's electronically focused world.
As a speaker at...
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While the advent of social media may...
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if...