TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

John Fitzpatrick

How Force Marketing is Using Video to Help Dealers Improve Their Buying Experience – John Fitzpatrick, President & CEO

- February 25, 2020
Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can help improve customers' shopping and car...
Jonathan Thompson

The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing

- February 25, 2020
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it is to make sure you are...
Force

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody Tomczyk, Force Marketing

- February 24, 2020
Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video marketing, choose the right vendor, and...
WeDrive

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s Eric Mercado Tells Us

- February 24, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are out there Eric, that are not...

Outsell’s Guy Super Discusses Why Dealers Need Automation in their Marketing Efforts

- February 20, 2020
Outsell's Vice President of Sales, Guy Super, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how the Outsell marketing automation is continuing to...
online presence

5 Tips to Effectively Manage Your Dealership’s Online Presence

- February 12, 2020
Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting...
Preston Auto Group

Preston Auto Group is Turning Heads with This Innovative Approach to Marketing

- February 12, 2020
On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing.  VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone, I'm Jim Fitzpatrick with...
Preston Automotive Group

Ford Dealer in Town of 700 Finishes 33rd in the Nation

- February 10, 2020
EASTON — From the beginning, it was a match made in Ford heaven. At the end of 2019, following a strong December run, Preston Ford — a Ford dealership nestled just...
data

What is Your Customer Data Worth?

- February 6, 2020
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household...
automotive marketing

4 Steps to Transform Your Marketing Strategies

- February 6, 2020
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data...


CBT News
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