Facebook ads: key strategies for auto marketers to maximize ROI
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Automotive Marketing
Tips for crafting winter marketing messages that will warm up your sales
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...
Why collaboration is key to leveraging dealership data — Shaun Kniffin & Eric DeMont
Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role in the automotive retail business. One...
The best (and worst) automotive marketing strategies for 2024 — Glenn Pasch | PCG Digital
The car market is slowly falling back into its old habits, which means more competition, increased incentives, and bigger automotive marketing budgets. But when it comes to marketing, whether on...
Should you trust AI with your digital ad dollars?
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...
5 ways to turn customers into ambassadors for your dealership
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to find that it has nothing to...
Proven strategies to boost your dealership’s website conversion rate
Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in the door is so important. We’ll...
Using better marketing to attract better talent
Countless articles and news stories focus on the lack of workers for many businesses today. Some blame the economy, some blame government assistance, or that people have decided to change...
Decoding car buyer personas: Understanding emotional triggers and decision-making factors
Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective analysis. Yet, more often than not,...
First-party data: a marketing goldmine for dealers
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices, and now the UAW strike, the...
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