Tag: Automotive Marketing

After peaking in 2020 in part because of digital retailing, customer satisfaction declined for the second year in a row, according to recent Cox Automotive research....

In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...

It’s a new year, but dealerships are faced with ongoing challenges that have spilled over from 2022. With limited inventory and few OEM incentives,...

As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms...

In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what...

Electric vehicle sales are still not as high as ICEs. However, they are growing, especially as more automakers develop their own electric lineups. As...

Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about...

From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many...

The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...

KPIs are the one way to gauge if your dealership is on the right track. So every car dealer measures, analyzes and checks accuracy...