On today’s CBT Newscast for Monday, November 27th, 2017:
Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard. It’s a simple question with a not so simple answer. While at the Automotive Analytics and Attribution Summit, CBT’s Joe Gumm asked Brian Archey, Senior Director of Data Strategy with Cars.com, what his thoughts were surrounding attribution. Watch Now
Bob Lutz: Tesla’s “going out of business. Will never get to 2019.”
With every Tesla event or announcement, we get a Bob Lutz reaction. The former Vice Chairman of GM recently spoke with CNBC’s Power Lunch and continued his verbal dismantling of the automaker, but unlike other appearances, Lutz was asked about the look of Tesla’s lineup and why other automakers can’t at least imitate the style in which Tesla makes their vehicles. Watch Now
WardsAuto: Owners of these 3 types of vehicles are misunderstood
As a dealership, you might often make assumptions about certain buyers. In a recent WardsAuto article, a consumer behavior analysis validates some of those assumptions, but as Brian Melmed, VP of Insights Services at Exponential, points out, owners of three tyupes of vehicles are often misunderstood. Read More
